Am I a Potato Chip Addict or a Victim of Food Science?

I blamed myself. I never thought to blame the chips.

A blue bag of Kettle Brand Sea Salt and Vinegar chips isolated on a black background.
Photo courtesy of Mitsuwaka13/Instagram
A dish overflowing with potato chips on a white background.
A dish overflowing with potato chips on a white background.
Photo: Science & Society Picture Library/Getty Images

The closer an emotional relationship is to a particular processed food, the harder it is to break as both the brain and the body view it as hyper-palatable, experiencing a big sensory explosion each time the food is consumed.

‘We’re so obsessed with what’s in our food and whether it’s going to kill us or cure us; it takes away enjoyment and drives us to crave the food more because we’re never really allowing ourselves to have the full enjoyment and experience of it.’

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