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Can Great Jones Win Over Le Creuset-Loving Millennial Cooks?
I was skeptical of the Instagram-chic Dutchess. So I put it to the test
Perhaps my reverence for Le Creuset is a bit overblown.
I received my five-piece Le Creuset set as a wedding gift from my sister. In the past eight years, almost every dinner has begun with the 4-½-quart red Dutch oven. My husband and I discuss how our son — who has yet to turn 2 — will someday inherit all of our cast iron, from the Le Creuset set to the carefully washed and religiously seasoned Lodge skillets. When we renovated our kitchen, colors were chosen to complement the red Le Creuset tea kettle that always sits on the stove.
Like I said, overblown.
So when I first heard about Great Jones, I scoffed. “It’s like Le Creuset but in millennial colors,” I texted to a friend. You know what I’m talking about — worry yellow. Millennial pink. Flipper gray. I’m also skeptical of things marketed to me via Instagram; I guess I’ve read one too many Atlantic articles with “late capitalism” in the headline. It all seems suspect.
