‘Great British Bake Off’ Is a Strange Vehicle for Change

The show raises profiles of POC while symbolizing an implicitly white Britishness

Ruby Tandoh
Heated
Published in
6 min readFeb 10, 2020

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Photo: Benjamina Ebuehi Instagram

When she first got the message asking if she’d be interested in writing a baking book, Benjamina Ebuehi thought it was a scam.

After reaching the quarterfinals of the “Great British Bake Off” in 2016 (and…

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Ruby Tandoh
Heated
Writer for

Ruby is a food writer for Taste, The Guardian, ELLE, Eater and more. She is the author of Eat Up! and two recipe books, Crumb and Flavour.