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No Self-Respecting South Asian Cook Uses Masalas Out of a Box — Except This One

The curious case of the brand at the heart of Pakistan’s culinary conscience

Photo by Maryam Jilliani

It’s a refrain you hear often: No self-respecting South Asian cook uses pre-made masalas out of a box.

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Maryam Jillani

Maryam Jillani

Phnom Penh-based food writer and founder of the award-winning blog, Pakistan Eats. You can follow me on Twitter and Instagram @pakistaneats.

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