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Plant-Based Butter Is Margarine With Better Marketing

You better believe it’s not butter

Photo: dorioconnell/E+/Getty Images

Let’s jump in a time machine and head back to the 1990s: Margarine is back, baby.

“Don’t be ridiculous,” you scoff. “No one is eating margarine.”

But plant-based butter is all the rage. Of course, it’s not butter butter. Can you guess what ill-fated food category…

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Abbey

Abbey

I’m a food scientist by PhD, a science writer, and a YouTuber. I’m fascinated by food science and enjoy writing and sharing what I’ve learn

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