A Japanese Style of Snacking That Diverts Cravings for Oreos

Prevent mindless munching with sanji no oyatsu

Kaki Okumura
Heated
Published in
4 min readJun 24, 2020

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Photo: Fidelis Simanjuntak/Moment/Getty Images

It seems that time at home has led to more people purchasing unhealthy processed foods: Mondelez, the maker of Oreos, announced that cookie and cracker sales shot up nearly 30% in the first quarter of 2020. And lots of people are concerned about the repercussions of easier access to a junk-stocked kitchen.

Nabisco/Mondelez is well aware of the concern surrounding their foods and has a “snacking made right” campaign to try and regain consumer trust. As part of their campaign, they released a video outlining tips for better mindful snacking with Oreos. Their tips included:

  • Portion out your snack, for example by placing three Oreos on a plate to resist the urge to eat more.
  • Smell your Oreos before eating it, to focus on taste.
  • Pause and put the Oreo back on the plate between bites, to pace yourself.

Are you kidding me?

I turned to my sister who was sitting next to me and showed her the video. We both laughed at the ridiculousness of the advice but also felt a bit of frustration that these companies weren’t actually trying to be helpful, just producing useless fluff under the guise of being socially responsible. Is…

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Kaki Okumura
Heated
Writer for

Born in Dallas, raised in New York and Tokyo. I care about helping others learn to live a better, healthier life. My site: www.kakikata.space 🌱