Why Does This Middling Cookie Endure?

They are not very good yet everyone loves them

Gabriella Gershenson
Heated
Published in
9 min readAug 1, 2019

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Linda Pugliese photo

My husband’s uncle Jonathan is a clinical psychologist in his 60s who grew up on Long Island and lives on Manhattan’s Upper West Side. Because he belongs to the demographic that would care about such things, I told him I was working on a story about black and white cookies, and asked how he felt about them. “I love them,”…

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Gabriella Gershenson
Heated
Writer for

Gabriella Gershenson is a James Beard Award-nominated food journalist based in New York City. Follow her on Twitter and Instagram @gabiwrites.